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CBS News | Be Your Own Real Estate Broker | May 21, 2004 22:03:39 CBSNews.com The Web Home | U.S. | World | Politics | SciTech | Health | Entertainment | Business | Opinion | NEW --Strange News | Sports | Public Eye | Interactives | FREE CBS News Video The Early Show | CBS Evening News | 48 Hours | 60 Minutes The Saturday Early Show -- | CBS Sunday Morning | Face The Nation | Up To The Minute | Build Your Own Newscast Main Page Living HealthWatch Leisure Series The Saturday Early Show Chef On A Shoestring Second Cup Caf Ask Mike Up Next Program Facts Bios Contact Info Inside Scoop Contributors Bios Special Report Money Matters Early Show financial adviser Ray Martin offers tips to keep your financial house in order. Interactive U.S. Markets History of trading and definitions of key terms RELATED STORIES & LINKS Let The House Hunting Begin Tips For Those Diving Into The Real Estate Market This Spring Taking A Home Equity Loan? Be Careful What You Use The Money For Home Mortgage Rates Up A Bit Both 30 and 15-Year Rates Up, Ending A Three Week Stretch Of Drops Inflation Isn't A Problem Consumer Prices Dip 0.2 Percent In November, After Flat October Be Your Own Real Estate Broker NEW YORK, May 22, 2004 (CBS) The housing market is hot. In fact, homes are in such high demand that many sellers are wondering if they even need to hire a real estate agent to broker the deal. Financial adviser Ray Martin gave some tips on The Saturday Early Show for owners who want to sell a home themselves. Home values are up, mortgage rates are low and properties in hot markets are selling in days. The only fly in the ointment for many sellers is the traditional six percent commission paid to real estate brokers who make the deal. As home values continue to skyrocket, the broker commission skyrockets as well. Meanwhile, it seems as though these brokers are doing nothing more than watching the home sell and then collecting a large commission. The thought of having to pay brokers $10,000 or more to sell a home that fetches a buyer in less than week is causing many sellers to stop and think: "Do I really need to spend that money?" FSBO (For Sale By Owner) can be a good option for some people, Martin says. If your home is in a hot location, at a price that is affordable to many potential buyers, and similar homes are in short supply, this can be a good strategy. But, Martins says, FSBO is not for everyone. The following are three potential pitfalls of being your own broker: Setting A Price: The housing market is constantly changing and you really need to have a good feel for the market in order to set a reasonable price. You don't want to lose money by naming a price that's too low, but your don't want to frighten buyers away by over-charging. Getting the Word Out: Putting a "For Sale" sign in your yard is probably not going to sell your house. Most buyers don't have time to cruise around neighborhoods, searching for signs. When you list your home with a broker, they place your information in the area's MLS (Multiple Listing Service). This alerts all real estate agents in the area that your home is for sale -- making it easy for them to pinpoint potential buyers and bring them by for a visit. You can't do this alone. Becoming Emotionally Involved: Selling a home is the second-most emotional transaction you'll ever make, Martin says, second only to buying a home. Mixing emotion and business is not a good thing. If a buyer comes through the door and immediately points out your home's flaws instead of the beautifully restored floors or lovingly painted walls, it's going to hurt. You may be tempted to turn down this buyer's offer, even if it's fair. This is where a realtor can help. It's not a home to them, it's a business deal -- one they want to close quickly and collect on. Despite these pitfalls, Martin says he is not trying to steer everyone away from selling their homes themselves. He says you need to be aware of the pitfalls and if you think you can tackle them, give it a try -- particularly if you're in a hot market. You can try FSBO for a set amount of time, and if you're not successful, you can turn to a broker. If nothing else, use the knowledge that you could be your own broker to negotiate a commission with your broker. That storied six percent is a result of tradition, not law; nowhere does it say that you have to pay brokers six percent. There are conflicting numbers on how many homeowners are selling their homes themselves. About 14 percent of sellers went solo in 2003, according to the National Association of Realtors. The Boston Globe newspaper reviewed sales in its area and found that closer to 25 percent of sales were FSBO. There's no question that there are a lot of services targeted to sellers looking to go FSBO. If you are looking for an alternative to a traditional real estate agent, here are some popular options: Flat Fee Brokers: There seem to be two major players here -- Help-U-Sell and Assist-2-Sell . Both companies are franchises that connect you with local licensed real estate agents. You show your home yourself, and these agents perform all other duties of a traditional broker. The best part, Martin says, is that you pay them one flat fee that varies based on home's value and location. If you pay them a little more, the realtors from these companies will show your house too. An example: a Help-U-Sell customer in Chicago was selling his home for $345,000. The six percent commission would have totaled $21,000. Instead, he paid Help-U-Sell $4,950 to sell his home. If the agent lists your home on the MLS, and another broker brings you a buyer, you will have to pay that broker their two or three percent commission. FSBO Marketing: Other companies such as FSBO.com and ForSaleByOwner.com offer you a variety of marketing options at different price points. You can choose to have your home listed on the companies' Web sites. You can pay more and have yard signs and color brochures designed for your home. Pay even more and have a virtual tour included in your home's listing. Each company is different and offers different packages. Martin says the ultimate packages, which costs $500 or more, allow you to list your home on the MLS -- the same place real estate agents list houses. Again, there's a catch here: if a buyer is brought to your home by an agent who saw the listing on MLS, you do have to pay that broker's two or three percent commission. Negotiated Broker Commission: Again, Martin says you don't have to pay a six percent commission. So don't! In fact, commissions now average a bit over five percent, according to a survey by Real Trends publishers. If your home is on the expensive side and in a hot market, have a serious conversation with your potential broker. Remind him or her that if you list with them, they will get paid. But if you strike out on your own, they get nothing. Isn't one or two percent better than nothing? MMIV, CBS Broadcasting Inc. All Rights Reserved. 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Ocean Shores Land For Sale - Ocean Shores, Washington land and Ocean Shores properties for sale North America United States Washington Localities O Ocean Shores " Tour | Video | Photo Gallery | Affordable Pricing | Guarantees | FAQ | Free Brochure | Free Weekend | Testimonials | About Us | Home Building | Home Ocean Shores, Washington comes with an array of different home sites at a variety of prices, there is sure to be one that fits most anyones budget. Home sites include lands that overlook the breathtaking Pacific Ocean or along a winding canal. If you are a golfer, we also have lands located right on the golf course.WE ONLY HAVE A LIMITED NUMBER OF HOME SITES TO SELL. The Washington land for sale is limited so these home sites will be sold on a FIRST-COME, FIRST-SERVED BASIS and we expect them to go fast! Look over the website and then sign up to take part in our FREE WEEKEND FOR TWO! You and a guest will receive round-trip airfare for two, deluxe hotel accommodations, ground transportation and a private, no sales pressure tour of our home sites. Our FREE WEEKENDS are filling up fast, so don't delay! Call or make an Online Reservation to reserve your FREE weekend today! RECEIVE $200 OFF YOUR PURCHASE PRICE WHEN YOU REGISTER ONLINE! CLICK HERE! - Ocean Shores Washington - If you've been looking for an new home, retirement property, or a vacation spot to call your own, you've just struck gold. This is the opportunity to plan for your future and make your recreational land ownership dreams come true, at unbelievably affordable prices! The land for sale on Ocean Shores will make your dream of living a stress-free life, property ownership, and endless beauty come true. Enjoy a romantic night stroll on the sandy beaches as you listen to the mesmerizing sounds of the crystal blue ocean. If you are the outdoor enthusiast, Washington State mothers the largest remaining undisturbed old growth forests in the Pacific Northwest. There are endless possibilities in Ocean Shores Washington that will fit anyones unique needs. Do not just listen to us, come see the beauty of Ocean Shores for yourself. Highlights include: Upgrade Properties Available! Ocean Front Lake Front Bay Front Canal Front Entry level wooded lots You could hear the ocean from every property. Just a few minutes from the Pacific Ocean Ready to Build No time Restrictions All Utilities in place All paved roads Don't miss out on the fantastic land for sale in Ocean Shores, reserve your free weekend for two now! -- Money-Back Guarantee! National Recreational Properties of Ocean Shores, Inc. Corporate Headquarters: 1 Mauchly Irvine CA 92618 Phone 1-800-603-8871 Fax 949-583-9156 *Prices are for entry-level home sites only and do not include a home. Home sites on ocean, bay, canal, lake, golf course and upgraded properties are priced higher. Home sites have electric, water, telephone and sewer. Most home sites have a mandatory community club membership. NRPI is an equal opportunity seller. Terms subject to change without notice. Most qualify for the weekend financing. However, lower credit scores require a larger refundable travel deposit.Base travel deposit is $99 and will be applied to your purchase or be fully refunded within 3 business days. WARNING: THE CALIFORNIA DEPARTMENT OF REAL ESTATEHAS NOT INSPECTED, EXAMINED, OR QUALIFIED THIS OFFERING. OFFER ONLY AVAILABLE IN THE FOLLOWING STATES Obtain the property report or its equivalent, required by Federal and State law and read it before signing anything. No Federal or State agency has judged the merits or value, if any of this property. Owned and operated by National Recreational Properties of Ocean Shores, Inc., a Washington real estate broker. Tour | Video | Photo Gallery | Affordable Pricing | Guarantees | FAQ | Free Brochure | Free Weekend | Testimonials | About Us | Home Building | Home | Sitemap | Privacy Policy Seeing is Believing! Join us on a FREE Weekend for Two and Get $200 off your purchase price when you book your reservation online for Ocean Shores Washington!! We provide: Round-trip airfare for two passengers on a commercial airline Two free nights at a beautiful hotel Guided tour A chance to make new friends who share the dream and the opportunity NO Sales Pressure! We mean it! (It's our company policy) Click Here for more info!

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Estero Florida Real Estate - Bonita Springs Florida Real Estate - Lee County Real Estate Select Page Community Links School Information Apply Online Interest Rates Favorite Links Consumer Links Realty Times News Real Estate News Useful Tools Resource Center REALTOR® Links Link Exchange Email Me Lynette L. Grout, P.A. & Friley Saucier, P.A. Bonita Springs, Florida Real Estate Estero, Florida Real Estate Naples, Florida Real Estate Click a Neighborhood and learn more: Pelican Landing | The Colony Golf & Bay Club | The Colony at Pelican Landing | Bonita Bay Mediterra | Bay Colony | Pelican Bay Southwest Florida Relocation Lynette and Friley have helped many families relocate to the Bonita Springs, Estero and Naples area and they know that there is more to the relocation process than just moving your family's possessions from one home to another. One of the ways Lynette and Friley can help make your move to Bonita Springs, Estero and Naples as smooth as possible is by providing you with free relocation information. You will find everything you need to know about real estate in Bonita Springs, Estero and Naples within one easy source. This comprehensive on-line tool offers direct access to the latest properties for sale featuring extensive community information, consumer links, school information, free reports, answers to commonly asked real estate. Bonita Springs Florida MLS Are you looking to buy the home of your dreams in Bonita Springs, Estero or Naples? With the free MLS (Multiple Listing Service) on-line search you'll be able to access Bonita Springs real estate, Estero real estate and Naples real estate. With the areas largest inventory of listing, you will be able to immediately search for properties and view information about all homes that are currently available and quickly locate homes based on your needs, complete with pictures and descriptions. What is in it for you? If you currently own property in the Bonita Springs real estate, Estero real estate and Naples real estate market and are thinking of selling, this site contains information about preparing your home for sale, selecting the right agent, pricing your home appropriately, marketing it effectively, going through the inspection processes, and receiving a timely market evaluation. Thanks for visiting our on-line real estate source. Please bookmark this site for future reference. Regards, Lynette and Friley Lynette Grout and Friley Saucier John R. Wood Inc., REALTORS 26269 S. Tamiami Trail Bonita Springs, FL 34134 Business: (239) 949-7454 Fax: (239) 498-9250 Toll Free: (800) 966-3180 ext 4578 Email: Lynette@NaplesToBonitaHomes.com Email: Friley@NaplesToBonitaHomes.com Real Estate Excellence Referral Network Realtors Bullhead City Real Estate Oak Island . Southport . St. James Real Estate New Homes in Sarasota, Florida Huntsville Alabama Real Estate Cobb County Real Estate Agents Longboat Key Real Estate REALTOR® Partners Tips and information about the Home Buying Process Lee County Guide Some Communities That I Serve Pelican Landing , The Colony Golf & Bay Club , The Colony at Pelican Landing , Bonita Bay , Mediterra , Bay Colony , Pelican Bay Return Home Looking for: Estero Real Estate | Bonita Springs Real Estate Search For Homes: Featured Listings | Search For Homes in Bonita Springs Click here for more links! Oahu Hawaii Real Estate Real Estate Agents & Realtors PostYourProperty.com Hawaii Real Estate Web Site Design and Hosting Provided By: Advanced Access © 1998-2005