Investment Property Consumer Focus:


FCIC - Consumer Focus -- SITE SEARCH: Books Resources 1-888-8 PUEBLO (1-888-878-3256) Home Consumer Focus Archive Owning a Second Home or Investment Property Consumer Focus: Owning a Second Home or Investment Property Owning a Second Home or Investment Property For various reasons, the idea of owning a second home or investing in property is on many people's minds nowadays. Some dream of having a second home in a more moderate climate. Others, wishing to diversify their investments, are considering real estate because of continued record low mortgage interest rates. If you're interested in the idea, but not sure how to get started, we've assembled some helpful information. Second Home or Investment Property? Criteria Looking Around The Transaction Additional Responsibilities Financing Other Resources E-mail this Information to A Friend Other Topics in the Consumer Focus Archive Top Second Home or Investment Property? The process will be simpler and smoother if you can make some decisions about your lifestyle, needs, and plans for the property at the beginning. Generally, if you're looking for a place to spend the winters for several months at a time or to take frequent weekend getaways, then you're most likely considering the purchase of a second home. However, if you're looking to generate income or diversify your investments, then you're looking to purchase investment property. Check our web site later this month for more information regarding investment property and how to be a landlord. The information below pertains primarily to buying a second home. In either case, you're entitled to different types of tax deductions depending on how you treat the property. Criteria The criteria defining a second home are fairly loose. A second home doesn't necessarily mean a "house." It could be a condominium, a recreational vehicle , or even a boat. Basically, for your second property to be considered a second home by the IRS, it needs to have sleeping accommodations and cooking and toilet facilities. A second home qualifies for the home mortgage interest deduction, just like your primary residence, because you're using the home for personal purposes during the year. Many folks have second homes that are part rental. The catch is that your personal use needs to exceed 14 days or 10 percent of the time it was rented, whichever time length is greater. In addition, if you rent your home for fewer than 15 days a year, and personally use it for more than 15 days a year, you do not need to declare any rental income. Everyone's circumstances are unique. Consult a tax professional regarding deductibility. Top Looking Around Do you want to buy a second home in your favorite vacation area , or a weekend spot not more than a few hours' drive away, but don't know what the market's like? You might want to do some research on the web using Realtor.com or visiting the web sites of the individual real estate companies in the area where you wish to purchase a property. Some real estate-related web sites allow you to tailor your search you select such as price, number of bedrooms/baths, type of home, or location sorted by zip code. If you're considering this home to be your future retirement home, then you also should consider additional factors such as the annual climate. Weather.com allows you to view monthly climatic averages for cities around the country. You also might look for information and articles discussing cost of living or " best places to live for retirees" from groups such as the AARP. The Transaction You'll probably want to work with a local realtor to help with the transaction, especially if you're considering an out-of-state purchase. A knowledgeable realtor should be aware of important factors that could affect your decision. For instance, if the locale you're considering has development restrictions, like those involved with historic districts where strict design, remodeling, or building codes may be enforced. In addition, the agent will do much of the legwork for you and ensure that all the bases are covered during the transaction. Just as you did when you purchased your primary residence, you should still have the property inspected. Take the effort to know your rights . Top Additional Responsibilities Remember, owning a second home is just that-with all the associated responsibilities and expenses that it brings. Check individual state web sites for property taxes. How much maintenance are you willing to take on? If you're not willing to take on a lot of extra maintenance and yard work, consider buying a condo and hiring a property management company. Of course you'll need insurance. In some areas, you may be surprised by the rates you'll need to pay for homeowners insurance . Coastal areas usually have higher premiums due to hurricane risk, and you may need to buy a separate flood insurance policy as well. Financing Just as you did when you bought your primary residence, be sure to have your financial affairs in order before you even begin looking. Get a copy of your credit report and be sure there are no errors, which could delay or hurt your financing options. Also, be prepared to meet some stricter criteria to get the loan. This is because your finances will be stretched more thinly once you take on that second mortgage. Top Other Resources This is just a brief overview. For more information check out these resources: Read these publications online or order them from FCIC: FairCredit Reporting How toBuy a Home With a Low Down Payment How toBuy a Manufactured (Mobile) Home HUDHome Buying Guide Looking for the Best Mortgage-Shop, Compare, Negotiate Twelve Waysto Lower Your Homeowners Insurance Costs Publications available for orderingfrom the Housing Page Publications available for orderingfrom the Money Page Websites*: Department of Housing and UrbanDevelopment Federal Trade Commission Federal Reserve Board FirstGov.gov Public Broadcasting Service AARP Bankrate.com Insurance Information Institute Money.CNN.com NewRVer.com Prudential Realtor.com SmartMoney.com Tax Foundation Weather.com * Names of resources and organizations included in this online article are provided as examples only, and their inclusion does not mean that they are endorsed by the Federal Citizen Information Center or any other Government agency. Also, if a particular resource or organization is not mentioned, this does not mean or imply that it is unsatisfactory. *If you click on these links, you are leaving FCIC's website. Please bookmark us before you leave so you can return easily. FCIC is not responsible for the content of these websites. Top Enjoy this month's Focus? Share this information with a friendand spread the word! Enterrecipient's e-mail address: We will not retain or use this information for any other purpose. For more information on other popular consumer issues check out FCIC's Consumer Focus Archive . Top Import Notices - Site Map - Text Version This service isprovided by the Federal Citizen Information Center of the U.S. General Services Administration . If youhave a comment or question, e-mail us .



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We hope you will come to feel that this website is your one stop source for a new home or Pensacola real estate in or local Florida MLS or your Pensacola Home, but also to provide you with the benefit of years of new home and building experience and with valuable information on Pensicola Florida real estate, realtor, new homes, beachfront homes Pensacola Florida waterfront property, Florida oceanfront, retirement and any community information (about Pensacola Florida, Gulf Breeze, Milton, Navarre, Destin, Fort Walton Beach, Perdido Key, Pensacola Florida Beach and other surrounding areas, including schools (See Below) By the way having us help you find your place in the Florida Water Front sun click here will cost you nothing. We specialize in relocation for all you Pensacola real estate needs to Pensacola using tools that our Realtor affiliate the Pensacola News Journal has, for example the Newcomers guide and best of all below are links displaying virtually all of the homes you can find in the Pensacola Fl newspaper Homes / Best Buys / Pool Homes / Luxury Homes / Water Front / Historical / New Homes / Investment / Land / acreage homes Our affiliate the Pensacola News Journal provides you with ways to find employment. Click Here to sign up What's in the news for Pensacola this weekend Click Here e Pensacola Florida and the surrounding areas are known for beautiful white beaches (#1 beach in the continental USA) with emerald colored water and the best buys for waterfront property and real estate in all of Florida. With Northwest Florida growing daily this makes a great place to plan your future. Don Tristan de Luna spotted Pensacola Florida in 1559 . The large, deep, sheltered bays made a great port that would make a perfect place for a new settlement. Don Tristan did discover a beautiful paradise. Today Pensicola Florida remains largely unspoiled with many attractions such as beautiful beaches, golfing, scuba diving, tennis, sailing, many historic areas, Perdido Key and a great place for business. Visit the Chamber of Commerce's web site for more information. Site Map What is a site map? It is a listing and link to every page in a website. Have fun exploring our website Arts & Entertainment in Pensacola Best Beaches in the Panhandle 100 Best High Schools Best Waterfront Buy Buyers Agent Promise Carols Curtain Call Churches Community Information Countrywide Mtg Downtown Pensacola Renewal Dual Agency Transaction Broker Education Guide Emerald Coast News Entertainment In Northwest Florida Escambia County Education Escambia County Schools Escambia School Test Results Experience & Termites FAQ'S On Buying Fast Facts About Pensacola Finance Center Fortune Magazine Article For Sale By Owner Guaranteed Best Priced Homes Gulf Coast Aquarium Gulf Front Real Estate Historical Pensacola Fl Real Estate Historic Pensacola FL History Of Pensicola Florida Home Search Tool For Pensacola Gulf Breeze Home Inspections in Pensacola Fl Homes In Pensacola That Are Less Expensive Hurricane Ivan Investment Pensacola Gulf Breeze Real Estate Land For Sale Link Partners Maps of Pensacola Maritime Museum Pensacola Florida Military in Panhandle Mortgage Application Mortgage Calculator for Homes In Pensacola NAS Pensacola National Naval Aviation Museum New Homes In Pensicola Fl News Forums from the Pensacola News Journal Office Map Paradise in the Panhandle Pay Nothing To Buy Pensacola Real Estate Pensacola History Story Pensacola Home Buyer Questionnaire Pictures of Pensacola Pool Homes For Sale Santa Rosa School Test Scores School Contact Information School List in Pensacola and Gulf Breeze Sports in Northwest Fl Stress Solutions When Buying Real Estate Termites in Florida Should You Worry Things To Do in 2006 The Third Option a Marriage Enhancement Program Us Fishing at the Pensacola Pass Virtual Map of Pensacola Visitors Information and Much More Waterfront Pensacola Gulf Breeze Perdido Key Real Estate Weather Temperatures Throughout the Year Weather Service Local Click below to see a video of Pensacola or Click here for Emerald/Gulf Coast Travel Information Pensacola Video DSL/Cable Pensacola Video 56k Modem Download Windows Media Player Do you want advice and information on Pensacola waterfront homes and real estate? 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Google Answers: Real Estate prices in San Francisco Bay Area - Los Altos, Cupertino, Saratoga .. Log in | Google Answers Home View Question Ask a Question Q: Real Estate prices in San Francisco Bay Area - Los Altos, Cupertino, Saratoga .. ( Answered , 4 Comments ) Question Subject: Real Estate prices in San Francisco Bay Area - Los Altos, Cupertino, Saratoga .. Category: Business and Money > Economics Asked by: realestatedoom-ga List Price: $10.00 Posted: 06 May 2002 14:46 PDT Expires: 05 Jun 2002 14:46 PDT Question ID: 13448 With everything in the economy setting new lows, the SF bay area realestate is growing up surprisingly. During the hey days of internetboom, the real estate hike was justified with the stock prices. Nowmost of those internet companies are bankrupted or trading at theirlows of a few pennies. Yet, the bay area real estate is HOT, sizzlingand I heard that the home prices are indeed going up. This has left meclueless as it defies all the gravity. I would like to know thereasons. Also, if the reasons indicate that there is a manipualtion ofthis market by vested parties, I would like some pointers as well. Andabove all, when does one see the real estate crash in this area andwhat could trigger the same. Thanks. Answer Subject: Re: Real Estate prices in San Francisco Bay Area - Los Altos, Cupertino, Saratoga .. Answered By: easterangel-ga on 19 May 2002 03:53 PDT Rated: Hi! Thanks for the question. I have collected the following assessments on why the Bay Area realestate market is being overpriced right now.According to these two articles by Broderick Perkins of the RealtyTimes he mentioned two underlying factors: (a and b).a. “The area's housing market is further influenced by the contractionof household wealth, largely due to the bust in the area'stechnology-based economy.”“When the market crashed, housing prices declined, and many newhomeowners, who found themselves with a mortgage they could no longerafford, put their homes on the market.”These statements are particularly trying to point out that a selectivefew are trying to squeeze the real estate market especially forhigh-end homes. http://realtytimes.com/rtnews/rtcpages/20020205_bayarea.htm b.) “The spotty-market syndrome” – “A record high "luxury" home price index that doesn't fully jibe withreports of lagging sales activity is a red flag indicating aspotty-market that warrants close scrutiny by both buyers and sellers.Spotty-Market syndrome or reporting is using data that does notadequately represent the targeted population in this case the sellersand buyers of homes in the Bay Area. ““Home shoppers may buy into bidding wars that don't exist and pay toomuch in a flat or depreciating market in a given neighborhood… couldbe trickling down to mid-priced homes which aren't appreciating asfast as even cheaper condos and townhomes.” http://realtytimes.com/rtnews/rtcpages/20010223_bayprices.htm Do these two statements subscribe to your suspicion as regards tosomeone or somebody trying to control the market? I think they do.c.) Supply and demand. There is such a demand for land/housing in theBay Area, and this drives the price of homes up. However, there areaffordable housing options. This was taken from Advantage Homeswebsite. This can be located at the lower part of the web page. http://216.239.33.100/search?q=cache:2eSmmIcxiNcC:www.bayarea.com/mld/bayarea/business/personal_finance/debt_management/mortgages/ask_expert_front.htm+%2BWhy+Bay+Area+homes+expensive&hl=en d.) The region's economy is so much more diverse than a decade ago.This reason is specifically a factor for the Sacramento area accordingto this article. http://www.sacbee.com/static/archive/home/realestate/2001/0520.html Some housing bargains in the Bay Area are mentioned this article.Housing Bargains: http://beta.kpix.com/news/5reports/Housing_Bargains.shtml As to your question as to when it would end? The second article ofBroderick Perkins which I cited said this near the end."Buyers and sellers are cautioned to keep tabs on sales and prices ofall homes. As spring approaches with its seasonally more activemarket, a clearer picture of the spotty market should emerge -- forbetter or for worse."The article continued that small changes in the Bay Area economy willchange the balance of supply and demand bringing pressure for high-endhome prices to go down. http://realtytimes.com/rtnews/rtcpages/20010223_bayprices.htm I pray that right now this is the case. Search Terms Used:+Why Bay Area homes expensivespotty marketI hope this would be of help. Thanks for being a part of GoogleAnswers.Regards,Easterangel-ga realestatedoom-ga rated this answer: provides good insight. of course, i am still puzzled on who and howpeople can so easily afford 1+ million homes in the bay area assumingnot much money is flowing from stock options?. i am also a littlepuzzled that the "demand" has not waned out significantly due to fallout of "tech" economy here!. in any case, thanks for the answer. Comments Log in to add a comment Subject: Re: Real Estate prices in San Francisco Bay Area - Los Altos, Cupertino, Saratoga .. From: delphina-ga on 06 May 2002 15:33 PDT prices are indeed going up. houses are still selling quickly withmultiple bids. why? not everyone was wiped out in the dot-com crash.those that made it, made it, and those that didn't are already gone. basically, it won't crash unless there is an earthquake.everything you need to know is in carol lloyd's Surreal Estate columnin the San Francisco Chronicle.see here: http://www.sfgate.com/columnists/lloyd/archive/ Subject: Re: Real Estate prices in San Francisco Bay Area - Los Altos, Cupertino, Saratoga .. From: realestatedoom-ga on 06 May 2002 16:43 PDT so, how does an earthquake impact the prices given that this region iseqrthquake prone. why is the buying herd not factoring this?. readingthrough lloyd's article, there is a sense of desperation amongstbuyers (so there are still buyers at this price left:), wonder whythey don't choose other greener pastures where they do not have tosacrifice their entire life paying huge mortgages in an uncertain andimploding tech and job market!.) to own the realty in the bay area. isthat desperation out of a need to be in this area or pyramid formationwhere you buy and get out of this in a few years selling the home fora huge profit. a.k.a like buying internet stocks at hyped up priceswith an idea of selling them to a bigger fool at higher prices. aslong as the pyramid continues, it all looks great. didn't we seeenough of that with internet stock bubble?. if so, when does the realestate bubble/pyramid come crashing? Subject: Re: Real Estate prices in San Francisco Bay Area - Los Altos, Cupertino, Saratoga .. From: claudietta-ga on 17 Jun 2002 01:19 PDT I think there were plenty of people with high incomes waiting for thehousing market to adjust, prior to the bubble bursting. Since therecontinues to be a large portion of high income earners in SiliconValley, say >$100k/person/yr; a $200k household could easilty afford a$1m-home. These could be earned by a single CEO or two professionalswith that sort of total income. In the high-end districts, Los AltosHills, Saratoga, Woodside, this is precisely the profile of the homeowners. There are plenty CEOs and professionals (lawyers, engineers,managers) who make that amount of money.I've also heard of many who've lost their $5m-homes, and have had to'settle' for a $2m-home.The very high-end, >$2.5m is where the real housing crisis is inSilicon Valley.claudietta-ga Subject: Re: Real Estate prices in San Francisco Bay Area - Los Altos, Cupertino, Saratoga .. From: krup-ga on 30 Oct 2002 01:38 PST I am baffled that the effect of low interest rates has not yet beenmentioned- people are able to afford more, so they do. It's theAmerican way.Check out Fortune's recent cover article with a pic of an SF domicileentitled, "Is this House worth $1.2 Million?" It sums up thesituation perfectly.http://www.fortune.com/indexw.jhtml?channel=artcol.jhtml&doc_id=209840 Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service . If you feel that you have found inappropriate content, please let us know by emailing us at answers-editors@google.com with the question ID listed above. Thank you. Search Google Answers for all questions answered questions unanswered questions Google Home - Answers Help & Tips - Answers FAQ - Terms of Service - Privacy Policy ©2005 Google



Real Estate Agent: It's

Amazon.com: Millionaire Real Estate Agent: It's Not About the Money: Books Your Store Books See All 32 Product Categories Your Account | Cart | Wish List | Help | Advanced Search | Browse Subjects | Bestsellers | The New York Times® Best Sellers | Magazines | Corporate Accounts | Amazon Shorts | Bargain Books | Used Books | Textbooks Search Amazon.com Books Web Search Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in . or Sign in to turn on 1-Click ordering. A9.com users save 1.57% on Amazon. Learn how . More Buying Choices 20 used & new from $9.15 Have one to sell? Share your own customer images Look inside this book Millionaire Real Estate Agent: It's Not About the Money (Paperback) by Gary Keller , Dave Jenks , Jay Papasan (57 customer reviews) List Price: $20.00 Price: $20.00 & eligible for FREE Super Saver Shipping on orders over $25. See details Availability: This title usually ships within 4 to 6 weeks. Please note that special order titles occasionally go out of print, or publishers run out of stock. These hard-to-find titles are not discounted and are subject to an additional charge of $1.99 per book due to the extra cost of ordering them. We will notify you within 2-3 weeks if we have trouble obtaining this title. Ships from and sold by Amazon.com. 20 used & new available from $9.15 Other Editions: List Price: Our Price: Other Offers: Paperback (1) $21.95 $14.93 65 used & new from $11.00 Audio CD $75.00 $75.00 2 used & new from $75.00 Better Together Buy this book with 21 Things I Wish My Broker Had Told Me... byFrank Cook today! Buy Together Today: $37.29 Customers who bought this book also bought 21 Things I Wish My Broker Had Told Me : Practical Advice for New Real Estate Professionals. by Frank Cook The Millionaire Real Estate Investor by Gary Keller How To Become a Power Agent in Real Estate : A Top Industry Trainer Explains How to Double Your Income in 12 Months by Darryl Davis Your First Year in Real Estate: Making the Transition from Total Novice to Successful Professional by Dirk Zeller How to Develop a Six Figure Income in Real Estate: Superstar Selling the Mike Ferry Way by Mike Ferry Explore Similar Items : in Books , in Magazine Subscriptions , and in Tools & Hardware Editorial Reviews Chris Leporni, Realtor Magazine "Keller presents the million-dollar benchmark as a symbol of excellence, rather than a monument to materialism." Mark Victor Hansen, Co-creator #1 New York Times best-selling series Chicken Soup for the Soul(R) and Co-author, The One Minute Millionaire "The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and your life." See all Editorial Reviews Product Details Paperback: 368 pages Publisher: Rellek Publishing Partners (February 15, 2003) Language: English ISBN: 0970294107 Shipping Information: View shipping rates and policies Average Customer Review: based on 57 reviews. ( Write a review. ) Amazon.com Sales Rank: Today: #97,259 in Books Yesterday: #44,792 in Books (Publishers and authors: improve your sales ) In-Print Editions: Paperback (1) | Audio CD | All Editions Look Inside This Book Browse Sample Pages: Table of Contents | Excerpt | Back Cover Customers who viewed this book also viewed Real Estate Agent's Business Planning Guide by Carla Cross Real Estate Rainmaker: Guide to Online Marketing by Dan Gooder Richard Complete Idiot's Guide to Success as a Real Estate Agent (The Complete Idiot's Guide) by Marilyn Sullivan Mastering the Art of Selling Real Estate by Tom Hopkins Your Successful Real Estate Career by Kenneth W. Edwards Explore Similar Items : in Books , in Magazine Subscriptions , and in Apparel Spotlight Reviews Write an online review and share your thoughts with other customers. 183 of 190 people found the following review helpful: Made My First Year In Real Estate a Huge Success! , July 15, 2004 Reviewer: Cheryl Sellers Johnson "www.SellersTeam.com" (Rockville, MD United States) - See all my reviews I found this book on Amazon when I was just starting out in Real Estate. I read many of the how-to books because I wanted and needed to hit the ground running in my new career. This book, by far, was the most information-packed and practical guide to starting a real estate business. (By the way, another excellent book is "How to Become a Power Agent in Real Estate" by Darryl Davis). I am an attorney and before starting my real estate career, I had my own law practice; and before that, I had my own computer consulting company-both successful ventures. I approached real estate from a businessperson's perspective and this book difinitely speaks to the serious businessperson. There are so many books and articles telling new agents where to spend their time and money that by the time the agent figures out what works and what doesn't, they have spent their entire budget and an entire year, and have not made enough money to move on. That's why 70% of new agents drop out of the field by the end of their second year. This book helps agents, new and seasoned, stay focused on the bottom line. Moreover, it answered the most important question for me--If I need to generate $80,000 in income per year (salary, not gross commissions), what activities do I need to do and how much will it cost me? So many of the other books and articles claimed to have the winning formula by telling you that you must knock on 50 doors per week and make 50 cold calls per week to generate business. Their theory is that it must be painful if you are to be successful. This book, however, gives you lists of ideas and says if you do "x" number of activities from this list, you can expect to receive "x" number of transactions per year. YOU get to pick which activities you perform (if you don't like knocking on doors, pick another activity--it does not have to be painful for you to be successful). The other books tell you that you must know a lot of people--friends and family--and that you MUST call and hound them in order to get business. This book, alternatively, says that if you do not know a lot of people (if you are new to an area) or if you don't want to call your friends and family and beg for business, you don't have to. It gives you the formulas so that you can determine how much marketing you have to do with the "people I haven't met yet" group to generate the same results as you would have with your "friends and family" group. Using this book as a business modeling guide, I closed just under $3 million in volume in my first year; and just over $7 million my second year. I already broke through the $6 million volume cap that many seasoned agents hit as a glass ceiling and cannot move beyond. My broker with my first real estate company (Long & Foster) was hostile to my business model because she didn't understand it and because I was taking control of my own career. She wanted me to follow her formula and she wanted me completely dependent on her for my success (even though she never provided me with leads). Then Keller Williams came to Maryland! (Gary Keller, the author, founded Keller Williams to empower real estate agents to run their own successful businesses). I joined Keller Williams and now I am surrounded by agents and brokers who realize that the business is mine and that the broker's role is to support my success. They do not believe, like so many other companies, that the agent's role is to make the broker rich. This is obvious by the fact that they offer one of the highest commission splits in the industry, without charging a monthly "desk fee," and they share the profits with their agents! And their entire culture is based on the "Millionaire Real Estate Agent" business models. If you are serious about approaching real estate as a business, you must read this book. Was this review helpful to you? ( Report this ) 95 of 104 people found the following review helpful: The Real Deal, Can't Recommend Highly Enough , July 16, 2003 Reviewer: Jeff Hansen (San Jose, CA) - See all my reviews After reading this book three times through I'm struck with one overriding sense, "OK, this guy gets it". Can one book successfully sum up what's needed for a successful real estate career.....yes. I've been a real estate broker for 11 years and I've been to and heard just about every major "real estate trainer" out there: Wickman, Buffini, Stumpf, Kennedy, Ferry, Knox, Droz, DeLuca, etc. What they all offer are specifics of how they were successful realtors in their time. Which is really helpful, but what sets this book apart is that Keller looks at the challenge of treating your real estate sales career like a business. There is real wisdom here, not just about having a "successful" real estate career, but life balance, and personal fulfillment through our real estate business. I know a number of other agents who have read this book and one thing I've heard a few times is "I wish something like this was around when I got into the business", which are exactly my thoughts. Keller has kind of a tough love approach to spelling out exactly what is involved in true mastery as a realtor producing at a very high level. Another thing I find interesting is that this book could be about any industry, any career. The disciplines and business concepts he describes are universal. Keller starts with the open questions of essentially "what would it take for an agent to succeed at a really high level, and let's use a million dollars as a kind of random goal." He then builds with 1) finding the motivation within to climb this mountain, 2) How to earn a million, 3) how to net a million, 4) how to receive a million in passive income (a true business owner), and finally 5) how to put it all together with the key of focus driving your business. Keller has a direct common sense outlook and writing style which I found refreshing. This book applies to the new agent as well as a realtor who is already producing at a high level. Was this review helpful to you? ( Report this ) Customer Reviews Average Customer Review: Write an online review and share your thoughts with other customers. 3 of 4 people found the following review helpful: This is the worst and most boring book I ever read in my life! , December 14, 2005 Reviewer: Willie Shi "bill stone" (bay area) - See all my reviews what this book all about? sell himself and his company! there are total 5 chapter. want to know what chapter 1 tell you? do it! do it!!! you could do it!!! chapter 2 think big! the more money you could imagine, the more money you will be received. chapter 3. earn it as long as you do it, you will earn it. there is no HOW you will be able to find in this book??? chapter 4. net it or deposit it to the bank. even fools know how to walk to the bank. chapter 5. receive it and spend it. absolutably nonsenses!!! bottom line don't waste your money and time. It's worthless! Why did i buy this book? I was cheated! I doubt that all the positive review are from the insiders. Don't fall on a trick! don't take my word for it, walk to the Barnes & Noble and find out yourself! Was this review helpful to you? ( Report this ) 2 of 2 people found the following review helpful: The best book on how to succeed in real estate , November 29, 2005 Reviewer: R. J Sharpe "Texkabob" (The Republic of Texas) - See all my reviews This book is an excellent tool for a beginning agent or an experienced agent who wants to take his or her business to the next level. It is especially valuable in the following areas: 1. Lead Generation - the book is crystal clear about the fact that real estate is a lead generation business. The authors provide quantifiable models to generate leads that work, provided that the agent is disciplined enough to follow and stick with the program. 2. Budgeting and Marketing - Too many agents make the mistake of spending money they don't have. The authors stress the need to spend out of profits (red light, green light) and stick to your budget. The top line is important if you want to feed your ego and be agent of the month. The bottom line is important if you want to live a really good life. 3. If you list, you last - The authors stress that agents should prospect for listings. This is extremely important. Listings are inventory, and as with any business, the person who controls the inventory is the person who will profit the most. The beauty of inventory in real estate is that you don't own it, so you don't pay the carrying costs, run the risk of loss or theft etc as you would in most other businesses that carry inventory. Without a listing inventory, you are vulnerable to the market. With a listing inventory, you are the market. One area where caution is warranted is in the hiring of staff. The authors are decidedly pro-team, and that's fine, but too many agents add staff too quickly and kill their bottom line as a result. It's helpful to look at the profiles in the back of the book and determine how many transactions per year per person these top teams do. Unless you leverage your staff to do more transactions per person than you can do alone, you might be better off growing staff more slowly than quickly. That's a minor gripe, though, and the authors do an adequate job of explaining the risk. Overall, this book is the best source of knowledge on how to structure a winning residential agency business that I've come across, and it is well worth the price of admission. Bob Sharpe www.canyonlakemls.com Was this review helpful to you? ( Report this ) 8 of 8 people found the following review helpful: Developing a Real Estate Business: This is the Best! , November 12, 2005 Reviewer: Ernest Buckley (Brooklyn, New York) - See all my reviews I have to laugh at the people who complain about this book, they are not reading the same book I am. I turn to Kellers book almost weekly. I went from no sales and no listings to 3 listings in 3 weeks since reading his book. Just his 8x8 touch technique alone was worth the price. This book is not for everyone. If you are satisfied with your career as is then you will not go the extra effort Keller suggests. For the serious Realtor looking to go out on their own, this book is the roadmap on how to do it. My ten year plan is to develop the skills and relationships needed to go out on my own. This book will take me there with some hard and smart work. Just the fact that Keller has such details in one book is amazing. Everyone from Michael Gerbers to Tony Robbins systems are in this book. What makes it a classic is the fact that the book can combine such a wide range of information in a clear and simple format. Thanks to Keller for writing such an inspiring book. Much Success! Was this review helpful to you? ( Report this ) 1 of 4 people found the following review helpful: Must read! , October 26, 2005 Reviewer: Laura - See all my reviews For everyone who's new, newer or older in the real estate arena, this book will change your way of doing business. Was this review helpful to you? ( Report this ) See all 57 customer reviews... Listmania! Real Estate Career : A list by Barry Bullard Be a Realtor : A list by Orange Peel List for Real Estate Agents : A list by "boevans2" Create a Listmania! list So You'd Like to... Work Less and Earn More : A guide by carlamarie , Business Guru Be a Sales Champ? : A guide by Steve Green , Sales Enthusiast take another look-see IV : A guide by Melody Davis , mostly do-it-yourself style books Create a So You'd Like to... guide Look for similar items by category Subjects > Business & Investing > Industries & Professions > Real Estate > General Subjects > Business & Investing > Industries & Professions > Real Estate > Sales Subjects > Business & Investing > Marketing & Sales > Sales & Selling > General Look for similar items by subject Business & Economics / Real Estate Business & Economics / Sales & Selling Business / Economics / Finance Finance, Personal Personal Finance Real Estate - Sales Real estate agents Real estate business Business & Economics Career development Guidebooks Real Estate Sales & Selling Success in business Vocational guidance i.e., each book must be in subject 1 AND subject 2 AND ... 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