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Alaska Journal of Commerce: Selling home on your own can prove costly 04/22/02 [an error occurred while processing this directive] [an error occurred while processing this directive] Home Focus In this Issue Calendar Bulletin Board Movers & Shakers Business History Archive Around the World Legals Viewpoint Profile Cartoons Contact Us Advertise with us Subscribe About Us Classified ADs Oil & Gas Special Sections Wealthbuilders Fish Factor Travel Insight Property Wise Tech Watch Law Page Philanthropy Health Book of Lists -5° 17° 9° 8° 27° 33° 35° 41° 44° 39° 35° Choose City Anchorage Barrow Bethel Cordova Deadhorse Denali Park Dillingham Dutch Harbor Fairbanks Galena Haines Homer Juneau Kenai Ketchikan Kodiak Kotzebue McGrath Nenana Paxson Petersburg Pribilof Islands Sitka Skagway Soldotna Talkeetna Valdez Wrangell Yakutat Email Newsletter Palm Pilot Delivery Letter to the editor Comments Locate a copy [an error occurred while processing this directive] [an error occurred while processing this directive] 042202 prop_wise 2 Alaska Journal of Commerce Late night television and local radio programming is rife with infomercials and advertisements touting how easy it is to buy and sell your houses, buildings and businesses all by yourself and save staggering amounts of money to boot. -- Web posted Monday, April 22, 2002 Selling home on your own can prove costly By Ken Jelinek For the Journal Late night television and local radio programming is rife with infomercials and advertisements touting how easy it is to buy and sell your houses, buildings and businesses all by yourself and save staggering amounts of money to boot. They can be rather insulting to those of us in the real estate industry because they attempt to make us sound unnecessary, unethical and expensive. But the fact is, you really can do it yourself successfully. Cynically speaking, however, you can also fix your own car, generate your own electricity, defend yourself in court, trade your own stocks and never visit a doctor. You could probably do your neighbor's job too. One day, when everything is perfectly computerized and digital, you probably won't need a real estate agent. But for now, for the rest of us, we need the help, and that help is going to cost us. So, before you go spiraling off in your declaration of independence, ask yourself, "If it's really so easy, then why aren't all real estate transactions conducted without an agent?" You might also ask yourself if you would want to eliminate the real estate agent and take on all of his or her responsibilities when you are already bogged down with your own life in general, and especially if you haven't done it enough to do it right or do it well? Then, listen closely to your answers because we professionals in the industry are often patching up real estate transactions gone sour behind the well-meaning do-it-yourselfers. Keep in mind that I'm referring to all professionals in the industry including agents, attorneys, loan originators, title officers, processors, surveyors, tax assessors, appraisers and inspectors. But I'm referring specifically to the agent because he or she is the center in this wheel. Nationally, only three to five of every 100 home sales consists of successful "For Sale by Owner" transactions. The vast majority of those that attempt it end up hiring an agent within the first 30 days after they have realized the true cost, time and demands required for marketing and showing a home. Locally, the statistics indicate 15-17 percent of FSBOs are successful. While there are a lot of reasons for this, one of the main ones is that we have a robust seller's market with relatively low inventory. This can be quite tempting for sellers to strike out on their own because it looks easier than it is. But even the owners that sell their own homes usually sell to a buyer who has an agent paid for by the seller. The truth is that the vast majority of all real estate transactions are completed with agents involved on at least one side of the sale, and for this reason, most transactions go very smoothly. But sometimes they don't. One recent seller took the advice of a local FSBO program on pricing his home. Several programs will give you limited service for a set fee. He put an ad in the paper and sold it within three days. When the appraisal report came back he learned that he priced his home too low but was still committed to that price. Sure, he might have saved 6 or 7 percent in brokerage fees but he lost a lot more than that to the happy buyer because his FSBO consultant didn't know the market well enough. In a similar incident, a very excited couple heard of a perfect home on the market For Sale By Owner in their neighborhood. The sellers told them that they didn't want to pay any brokerage fees and proceeded to negotiate down the asking price by $9,000, which made the buyers feel special. A market analysis revealed that the starting price was already about $10,000 too high. And yet, it's going to be sold at the same market price to the buyers whether or not they have an agent paid by the seller. Recently a buyer made an offer on a duplex that was accepted with a counteroffer to increase the earnest money. Both buyer and seller agreed verbally and the only thing lacking was the buyer's signature on that change. In the meantime, the seller sold the duplex to a second buyer to get a higher price and quicker closing. He now has two accepted offers on the same property at the same time. Which party in this potential lawsuit would you like to be? Not all sellers innocently try to save money on real estate commissions. Some choose to "overlook" disclosing pertinent and sometimes legally required information to buyers because doing so might lower the final sales price or prohibit a sale indefinitely because they can't afford to fix a deficiency. How would you protect yourself without the watchful eye of an expert? Agents usually take on quite a bit of risk in marketing your house for sale or driving you around looking at homes to buy. They pay for everything up front and often don't get paid until the day it is recorded, which makes him or her, actually, quite a bargain. On the other hand, you could do it yourself. Ken Jelinek is an associate broker with RE/MAX Properties in Anchorage. He can be reached at 907-257-0196. [an error occurred while processing this directive] © 2004 The Alaska Journal of Commerce and Morris Communications Corp.

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