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Pricing the House to Sell español Put My Century 21 to work for you, simply register your email address and create a password. Once you're registered, you'll be able to save property descriptions store your search criteria file agent information build a custom library Find out more or register now! Already registered? Sign in . Learn about Real Estate Selling Pricing the House to Sell Pricing the House to Sell How do you prepare a house to sell? How does someone sell a slow mover? How is the price set? Is a low offer a good idea? What are the standard ways of finding out how much a home is worth? What are the two most important factors when selling a home? What is the best time to buy? What is the difference between list and sales prices? What is the difference between list price, sales price and appraised value? What is the difference between market value and appraised value? Where do I get information on housing market stats? c 2000 Inman News Features All Rights Reserved -- ©2005 Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office Is Independently Owned And Operated. All rights reserved. Information appearing on this site has been produced by or obtained primarily from Century 21 Real Estate LLC and its representatives and from CENTURY 21 franchisees. Century 21 Real Estate LLC is not responsible for the accuracy or completeness of the broker information, sales associate information, listing information or other information provided by our franchisees appearing on or through this site. Such information has been provided by independent third parties who are solely responsible for such content. Certain conditions and restrictions apply to System promotions. Terms and Conditions of Use.
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Article Index Finance Q&A Tools Index Site Map Recent articles by MP Dunleavey: How to invest when you've got just $500 , 1/15/2004 Your 3 worst debt consolidation moves , 1/11/2004 Feel guilty if youre not shopping? , 1/4/2004 More... Related Sites Robert Allen Institute Millionaire Hall of Fame National Association of Realtors John T. Reeds Web site John T. Reeds reviews of the real estate gurus Carleton Sheets Web site Joe Crumps Real Estate Moneymaker.com The Basics Nothing quick about getting rich with real estate advertisement A real estate seminar promoter promised to create 1,000 new millionaires, but so far none are in sight. See what happened to his believers. By MP Dunleavey Like a lot of people these days, Marjorie Stark wouldnt mind making a little extra cash -- or even a lot of it. So when she attended an information session for Robert Allens Creating Wealth Through Real Estate seminar in New York, she was more than willing to pay $2,495 for Allens intensive three-day course on real estate investment strategies. Concerned about not having enough to retire on and wanting to pass along some wealth to her kids some day, the 62-year-old New York City educator said to me then: I am convinced that real estate is the way to go. I was there that night, too, and I could scarcely resist the mouth-watering idea that those three days could make me rich. As the guy leading the session announced: We are on a mission to create 1,000 new millionaires in 12 months! A year later, Stark isnt any closer to being a millionaire. She hasnt bought any new property nor made any money on real estate -- except for the rental property she owned before and bought the hard way (with cash and bank loans). She even admitted that when she saw Robert Allens newest venture was in vitamin sales, I thought I was going to puke. I was very disillusioned. But Stark is undaunted and still believes there are fortunes to be made in real estate. She just enrolled in another seminar at a local college on how to buy distressed and foreclosed properties, she says. With a full-time job, Im not sure how I can do it, but, boy, am I itching to go! Start investing with $100. Explore our new ETF center. Theres something about real estate Stark is not alone. The National Association of Realtors doesnt track independent real estate investment seminars or how many people attend them, but their allure springs eternal like the get-rich hopes of those who sign up for these courses. The odds of winning are not high. Robert Allens 1,000 new millionaires never materialized in the last year, for example. Allen operates whats called The Enlightened Millionaire Institute. Its Millionaire Hall of Fame Web site lists only 50 millionaires (defined as having generated gains averaging $2.6 million). A spokesman admits not all of them exclusively used the Allen method of real estate investing. (And, in a disclaimer, the site notes, No information has been verified or authenticated. Results vary. All successes are subject to one's own knowledge and effort.) Despite all that, the Robert Allen Institute still conducts two or three seminars a week in different cities and says it reaches about 1,200 people each month. (Thats 1,200 x $2,495 = $2.99 million a month, in case you left your calculator home.) Allen is just one of dozens of artful salesmen who preach fancy financing, no money down, flipping properties quickly and numerous other strategies to get rich buying and selling real estate. And the question all this preaching raises is, do these investment techniques, systems and strategies really work? Can they actually make you rich? After all, would people keep trying it if it couldnt be done? Or are hundreds of thousands of people simply seduced by expert sales pitches and swindled out of hundreds and sometimes thousands of dollars? Weighing the evidence Like so many things in life, it depends on whom you talk to. Or whose Web site you believe. John T. Reed is a real estate investment coach himself, based in Alamo, Calif. Hes also a self-appointed watchdog for this industry. He keeps the most exhaustive list I could find of dozens of so-called gurus, along with reviews of their techniques, books and other products. Although Reeds Web site , where you also can buy his various books for $29.95, reads a bit like he has a chip -- a very big chip -- on his shoulder, he was recommended by the National Association of Realtors as a serious investigator in the industry. Not that hes against real estate investment, or some of the reputable folks who teach their own hard-won wisdom. But those have been degraded by "the endless parade of B.S. artists coming into the real-estate-investment-advice field. It is an embarrassment to the good people in the business." And many people believe his grousing is justified. Norm Bour is the host of The Real Estate and Finance Hour on KLSX in Los Angeles, a top talk radio station. Hes worked in real estate as a mortgage lender and describes the proliferation of real estate seminars, workshops and scams as a major pet peeve. Case in point: foreclosures, he begins. Real estate in California has gone berserk in the last few years so people are looking for foreclosures to buy. The idea being you can buy a foreclosure more cheaply than other property and potentially gain a windfall when you sell it. But, as Bour notes, You can count on one hand how many actual foreclosure properties there are (for sale). Yet theres no lacking of people who are offering real estate foreclosure lists. One might pay $35 for a list, but it may be peppered with properties in other states. Its not fraudulent, but its certainly deceptive. The shady gray area Well-known personalities like Robert Allen or Carleton Sheets , who have extensive marketing organizations, are a little different, Bour says. They offer some very solid basics, but the number of people who can do what they propose is very small -- because they make it sound so much easier than it is. Thats what Josh Kelinson, a freelance advertising consultant in New York, found when he and two friends tried to follow the Sheets method. The three pals pooled their resources to master what Sheets preached, which is similar to the Allen method: buying property with no money down (or some other creative financing method) and flipping later on for a profit. One of his pals took the seminar, another bought the 8-CD set, etc. Thus inspired and determined, they tried to buy a building suitable for five apartments in Massachusetts, not far from where theyd all grown up. Kelinson says the actual experience of trying to buy an income property proved eye-opening. We spent a ton -- and I mean a ton -- of time on it. There was the approval process, the paperwork, getting lawyers. It took two to three hours a day, not including weekend travel time and unexpected snafus. I found it impossible to do with a full-time job. Ultimately, the project bogged down because of a major zoning problem. The building was in an area zoned for three apartments, and the building had been illegally converted into five apartments. The zoning authorities refused to grant an exception to the rules. Then, the building owner refused to return their deposit. The three were out $35,000. Still, Kelinson doesnt feel misled or duped by the Sheets method, and he and his friends are sure they can make it work with their next deal. There are a lot of other things out there that are scams, but this definitely can be done, he says. But investing in real estate is not nearly as easy as it looks, he says. Make sure you have the time to do it, he advises wannabe investors. If you dont allocate the time, it probably wont work. We want the system to work so much And therein lies the fundamental appeal, and ultimate trouble, of get-rich-quick (GRQ) strategies. Its the jackpot mentality, says psychologist Patricia Farrell, author of How to Be Your Own Therapist . Just like the schmoe who buys a winning lottery ticket -- every once in a while, someone, somewhere really does use these edgy real estate investment techniques to make millions. Its not the principles that are flawed, says Bour. Its the simplicity and ease that are overstated. Most of these courses are so seductive, Farrell says, because they operate according to a tried-and-true principle of behavioral psychology called the variable ratio reinforcement schedule. Basically, people (and rats) will persist in doing something, even with little or no return, if they are given the tiniest bit of hope of a coming reward. So the fact that some people do succeed at no money down strategies acts like a financial aphrodisiac for all those watching, waiting, hoping. So could the Starks and Kelinsons of the world be next? Is it just a matter of reapplying the Robert Allen/Carleton Sheets techniques until they work? Mark Wilson, one of the millionaires created by the Robert Allen Institute, would say yes. The president of Southeastern Housing Partners in Hickory, N.C., Wilson started investing in real estate in the late 1980s. We were doing OK, but nothing to write home about. Then in 2002, after hearing Robert Allen speak, Wilson paid $5,000 to join a one-year intensive coaching course. It changed his life, his business and, above all, his cash flow, he says. Although hed read Allen's No Money Down in college, the seminar focused more on another Allen signature strategy: developing multiple streams of income (from rentals, rehabs, buying foreclosed properties, commercial properties, etc.). Now, Wilson says, hes about to close a deal that will put his net worth at $8.5 million. He believes anyone can make big bucks from real estate if he or she is willing to take action -- not just sit on the sofa listening to tapes. Before you sign up, count to a million Of course, Wilson admits that it was easier for him to take the Robert Allen techniques and run with them. He had a lot of experience in real estate already. Most people, Bour points out, dont have those skills. And few people have the time or the diligence to acquire them. (Some skill sets you need to have -- and the course cant teach it to you, agrees Kelinson.) Bob Underwood of Stafford, Va., is one person who can testify to the fact that investing in real estate is not for those steeped in fantasy. Underwood bought an e-book from yet another author and teacher by the name of Joe Crump . Crump, who hails from Indianapolis, teaches a no-money-down technique, but he told me that he does it legally and ethically. Underwood, 43, has a wife and family and a full-time job -- and no time to muck about in real estate with no return. He paid Crump about $500 for one-on-one coaching in 2002 and, after a rocky start, has managed to buy three properties in the last two years. Hes sold one of them, made about $10,000, after taxes, in the process and is hoping to rehab and sell another this year. One deal Underwood did alone, the next was with a partner. He says theres no cookie-cutter method that works. What works, he says, is getting out into the market, investing the time to learn about the business, not neglecting your wife and kids (or day job), learning from your mistakes, making friends and getting advice from others as you move forward. Slowly, steadily and not particularly wealthily. Remember, you have to pay capital gains (taxes) on the profits, he says, so its not a lot of money in the end. But that, of course, isnt what people want to hear. People are lead to believe that all you need is the right plan and youll make a million, that if you use this system youll be rewarded, says psychologist Farrell. They dont realize that the possibility of getting that big reward is so remote. 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Mortgage News Daily - Mortgage And Real Estate News Thursday December 29, 2005 ... Home Latest Headlines Contact Us Bookmark Us Sitemap Comments/Feedback 30 Yr Fix 6.22% 0.04% 15 Yr Fix 5.76% 0.03% 1 Yr ARM 5.15% 0.07% 30 Yr Tres 4.53% 0.00% Fed Prime 7.25% 0.25% MND Features - Mortgage License Information - Real Estate License Information - Mortgage Content Syndication - Mortgage Fraud - Wiki - New! Mortgage News Monthly Archive September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 Get Real Time News Updates via your Favorite News Reader! MORTGAGE NEWS DAILY HEADLINES Mortgage Rates and Activity? Holidays Hold Center Stage Wed, 28 Dec 2005 16:00:31 EST Weekly Mortgage Survey - Week Ending December 22, 2005 Mortgage Rates, Fees and Points Ease Marginally From Previous Week Wed, 21 Dec 2005 16:13:30 EST Weekly Mortgage Survey - Week Ending December 15, 2005 NAR Report Sees Banks as Non-Competitive Wed, 21 Dec 2005 11:02:30 EST Per NAR, real estate is a nearly perfect competitive market. Banking, uh,.not so much. NAR Strikes Back At Anti-Competitive Charges Fri, 16 Dec 2005 15:56:11 EST NAR counters claims of non-competitiveness with major review of real estate and banking industry structures. Mortgage Rates Continue To Exhibit Split Personality Wed, 14 Dec 2005 15:32:46 EST Weekly Mortgage Survey - Week Ending December 8, 2005 Major Economic Forecasts Paint Varied Future For Housing Mon, 12 Dec 2005 12:57:23 EST Economists generally agree that housing is slowing but differ greatly on the pace and the effect. Surveys Indicating Mortgage Rates Turning Around Again Thu, 8 Dec 2005 10:43:10 EST Weekly Mortgage Survey - Week Ending November 30, 2005 A Bad Inspection Should Not Be The End Of The World (Cont) Wed, 7 Dec 2005 11:19:55 EST Do not give up on your dream house just because the inspection report is less than dreamy. Money can fix most problems and your seller may be willing to pay his share. Conventional Loan Limits Increased For Freddie and Fannie Fri, 2 Dec 2005 12:57:16 EST Freddie Mac and Fannie Mae loan limits will increase to meet rising house prices. Mortgage Rates Return To October Levels Wed, 30 Nov 2005 12:04:00 EST Weekly Mortgage Survey - Week Ending November 23, 2005 Housing Bubble - Maybe, Maybe Not. Wed, 30 Nov 2005 11:48:21 EST NAR and HUD-Census Bureau release October sales figures. Existing home sales slow a bit but new homes continue to sell at a record pace. Home Inspection Reports Should Not Be All Bad News Tue, 29 Nov 2005 11:59:27 EST A good housing inspection should give a buyer a solid assessment of the new house and provide lots of information to keep it running well. Mortgage Rates Drop According To Most Recent Surveys Wed, 23 Nov 2005 15:54:21 EST Weekly Mortgage Survey - Week Ending November 17, 2005 What Constitutes A Good Home Inspection? Tue, 29 Nov 2005 11:38:57 EST What should you expect from a home inspection? The American Society of Home Inspectors has Standards of Practice, but a good inspector will go an extra mile or more. No Matter What, Budget For A Home Inspection Thu, 17 Nov 2005 12:21:16 EST Home inspections are a nearly universal part of a home purchase these days. Why you should never forego one and what you should expect to pay, how you will benefit, and how states are moving to regulate the process. Mortgage Rates Increase Moderately After Last Weeks Big Jump Wed, 16 Nov 2005 15:20:49 EST Weekly Mortgage Survey - Week Ending November 10, 2005 Fannie Mae Misses Report Again and Finds More Accounting Problems Tue, 15 Nov 2005 11:02:29 EST Any bets on when Fannie Mae will finally figure out what it earned or didnt during the first years of the new century? It sure does not seem to be getting any closer to restating its earlier reports. Freddie Mac Sees Continued Bright Future For Housing Market Fri, 11 Nov 2005 11:59:32 EST Beyond short term impacts of the hurricanes and in spite of rising interest rates Freddie Mac still paints a picture of a solid housing market. Mortgage Rates Take Biggest Jump of Year Wed, 9 Nov 2005 13:32:38 EST Weekly Mortgage Survey - Week Ending November 4, 2005 Home Building and Remodeling For Accessability - Part II Tue, 8 Nov 2005 16:29:30 EST Making a home work for the elderly or disabled can provide comfort and safety for the whole family. President Bush Tax Panel Recommendations Go To Executive Branch Mon, 7 Nov 2005 13:31:51 EST The Presidential tax panel issued its recommendations this week. There were enough small changes to warrant a second and more comprehensive look. Weekly Mortgage Rates Hit New Yearly Highs Again Wed, 2 Nov 2005 16:22:05 EST Weekly Mortgage Survey - Week Ending October 27, 2005 Building Or Remodeling Your Home In Light Of The Inevitable or Accidental Tue, 1 Nov 2005 17:16:01 EST A disability, even a very temporary one, can raise havoc with the enjoyment of your home. Take any opportunity when building or remodeling to prepare for accessibility. Lopsided House Vote Seeks To Regulate Freddie Mac and Fannie Mae Fri, 28 Oct 2005 11:41:39 EST The House of Representatives has approved new oversight for Freddie Mac and Fannie Mae. Senate approval appears a long way off. The 30 Fixed Mortgage Rates Now Firmly Over 6 Percent Tue, 8 Nov 2005 15:40:15 EST Weekly Mortgage Survey - Week Ending October 20, 2005 NAR Sees Soft Landing as Housing Bubble Transitions To Expansion Wed, 26 Oct 2005 14:43:30 EST NAR report sees an ultimate soft landing as bubble begins to soften and fallout from Katrina benefits portions of the sales market. Home Mortgage Deduction Under Attack By Presidential Panel Mon, 7 Nov 2005 15:02:02 EST Homeowners may lose a cherished tax deduction if a presidential panel gets its way. But history says it is unlikely to happen. Modular Homes and Prefab Housing Can Save Time and Money Fri, 21 Oct 2005 12:55:34 EST Modular and panelized construction using a variety of methods and materials offer time and cost saving alternatives for homeowners. Even IKEA is getting into the act. Are Real Estate Commissions at the Root of NAR Problems? Fri, 21 Oct 2005 11:59:10 EST Are commissions the reason for the recent attacks on the National Association of Realtors and on agents. Hmmmm - there does seem to be a pattern. Mortgage Rates Top 6 Percent Tue, 8 Nov 2005 15:38:18 EST Weekly Mortgage Survey - Week Ending October 13, 2005 Rita Joins Katrina As Topic of Freddie Mac Monthly Reports Mon, 17 Oct 2005 14:17:54 EST Although acknowledging hurricanes impact, Freddie Mac still sees a rosy housing picture. Freddie Mac Anticipates Huge Hurricane Related Losses Wed, 12 Oct 2005 15:31:24 EST Freddie Mac has tallied up its losses to Rita and Katrina and they will be substantial. Fixed Mortgage Rates Nudge 6 Percent For First Time Since Spring Wed, 12 Oct 2005 14:40:39 EST Weekly Mortgage Survey - Week Ending October 6, 2005 Congress Is Also On The Case - NARs Troubles, Continued Wed, 12 Oct 2005 12:31:48 EST A Government Accountability Office Report suggests reputation and service may be more relevant to creating competition in the real estate than commissions. Manufactured Housing And Homes-In-A-Box are Viable Routes To Home Ownership Mon, 10 Oct 2005 13:05:07 EST While traditional one-stud-at-a-time construction remains the norm, a potential build-it-myselfer would do well to check out options to make those dreams come true. Realtors Under Fire From DOJ, GAO, And That is Just the Beginning Mon, 10 Oct 2005 13:20:04 EST Seems like a lot of people are targeting the National Association of Realtors. The Department of Justice heads the list. ARMs Narrow Yield Curve in Latest Mortgage Rates Survey Wed, 12 Oct 2005 14:38:44 EST Weekly Mortgage Survey - Week Ending September 28, 2005 So You Want To Build A House Tue, 4 Oct 2005 17:26:44 EST Building a home is an adventure but, with enough information and some innovative new housing options, perhaps one with a happy ending. Mortgage Rates and Home Sales Both Up In Recent Reports Wed, 28 Sep 2005 22:09:07 EST Mortgage rates rose, home sales and prices were also higher. But are mortgage applications the canary in the coal mine? Read Those Homeowner and Flood Insurance Policies Before It Is Too Late Tue, 27 Sep 2005 14:10:50 EST Actual cash value versus replacement costs; deductibles, and valued policies are only a few of the things you need to know as an informed consumer of homeowner and flood insurance. HUD and Commerce Say Housing Starts Drop Slightly Thu, 22 Sep 2005 16:54:33 EST Housing starts are reported off in the last month, but the single family market still shows that builders continue to be optimistic. Mortgage Rates Up Across the Board Wed, 21 Sep 2005 18:19:46 EST Weekly Mortgage Summary Report. So Should You Pay PMI or Take Out a Piggyback Mortgage? Mon, 19 Sep 2005 15:18:14 EST Piggy backs make more financial sense at present than private mortgage insurance, but that can change with interest rates and/or pending legislation. Freddie Mac and MBA Mortgage Rates Survey Directionless Thu, 15 Sep 2005 11:27:16 EST Weekly mortgage rates report. Freddie Mac September Outlook - Its All About Katrina Thu, 15 Sep 2005 11:19:51 EST Freddie Mac sheds some light on the effects of Hurricane Katrina on the housing market and economy. Time To Review Your Homeowners and Flood Insurance Coverage Fri, 16 Sep 2005 10:51:26 EST Katrina, not to mention Charley, Ivan, western brush fires, and California mud slides should be prompting you to check your insurance coverage. Another Report on Spiraling Housing Prices Tue, 25 Oct 2005 10:11:54 EST Freddie Mac quarterly report on housing prices show continued growth propelled by dropping interest rates in the second quarter. Private Mortgage Insurance - Facts From The Source Thu, 8 Sep 2005 13:36:38 EST After a bit of a paper chase we finally get some officials answers about how PMI works. Free Credit Reports For All - But Watch Your Step Thu, 8 Sep 2005 10:03:50 EST Now everyone can get a free credit report - just watch your typing fingers. Mortgage Rates Fall For Third Week In A Row Wed, 7 Sep 2005 15:37:26 EST Weekly mortgage rates report. Greenspan Warns Than Housing Prices Will Simmer Down Thu, 1 Sep 2005 11:36:49 EST Chairman Greenspan warns again that housing prices will cool and take parts of the economy along. ©2005 MortgageNewsDaily.com All rights reserved. - Disclaimer
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